December 6, 2011 | 11:55 AM | By

We’re not making this up: Reading Rainbow is now “Bleeding Rainbow”

FILED UNDER: News, Bleeding Rainbow, Reading Rainbow, The Swollen Fox

Thanks to The Swollen Fox for noticing this update via the band’s (new) tumblr:

READING RAINBOW = BLEEDING RAINBOW

REASONS WE CHANGED OUR NAME FROM READING RAINBOW TO BLEEDING RAINBOW:

- We like the name Bleeding Rainbow better.
- It is trippy as shit.
- We didn’t want to get a cease and desist letter from PBS.
- We were sick of being named after a children’s t.v. show.
- We were sick of people fixating on it and making dumb jokes/comments about it. (even though it was our own damn fault.)
- Carrie Brownstein didn’t like the name Reading Rainbow.

About the author

Philadelphia: Home to a rich musical history, a unique musical identity, and one of the nation's most thriving musical communities. In a scene filled with so many local bands worth listening to, there will always be new music to discover—and The Key is your source for finding it. Brought to you by WXPN—the non-commercial public radio station that World Cafe, XPN2, and XPoNential Music Festival call home—The Key covers all local music in Greater Philly and beyond. View all posts by The Key →

  • Dr. Fuckenstein.

    (Fart) Whatever.  
    Don’t like Reading Rainbow jokes?  (I can’t even think of a single reading rainbow joke… do they just sing the theme song?  Who’d care about that?)  Let the Bleeding Rainbow jokes begin.  You should, on the other hand, rename the band to Breeding Rainbows.  That’s even trippier, dudes.  No wait, don’t… I’m going to.  Feeding Rainbows? Heating Rainbows Inc?

    And Carrie Brownstein currently sucks… so who cares?  Tell her that Wild Flag’s a stupid name.  And their music’s (maybe) worse.  It could be argued that, besides The Hot Rock, many Sleater-Kinney albums suck.  Interesting discourse might follow.   

  • Cum

    Man this guy was offended.