Yes, yes, we know. You’re probably getting tired of hearing us enthuse over Hop Along. To those sentiments we would ask the following: how? Why? And have you watched this sick new video for “How Simple” yet?
This is a band that rarely does the music video thing — the only one to come out from 2015’s Painted Shut was a surreal animation for “Powerful Man” — so the fact that (a) the video exists and (b) the band actually appears in it is cause for excitement in itself. But also, (c) it’s just so very incredibly fun.
A few highlights: dance moves! Singer-guitarist and songwriter Frances Quinlan gets her groove on in a spotlight for the first half of the Derrick Belcham-directed video amid a house with Bill Callahan posters and handmade artwork. Choreography is at play (Rebecca Margolick is credited as movement coach here), but Quinlan is clearly having a lot of fun with the experience, and her energy is contagious.
Also, non sequiturs! Quinlan’s bandmates are eventually revealed, playing their instruments in a kitchen, completely deadpan, the polar opposite of the frontwoman in motion — and amid that, she takes a quick pause to sit down to a serving of BAM! cereal. Uh, what? (UPDATE: Per Brooklyn Vegan, the cereal is a Charlie Brown reference.)
Finally, the best party ever! The concluding dance-off was filmed either in a backyard or a warehouse party (unclear) and features cameos from Cat Park from Amanda X and Eight and Tact and various others; Lucy Stone (who just opened for Hop Along’s sold-out Johnny Brenda’s show), behind-the-scenes figure Nicky Devine; photographer C.J. Harvey, and Rachel Sanders.
Hop Along leaves for tour on May 1st and plays a headlining show at Union Transfer on Saturday, May 19th, but it is sold out. If you don’t have tickets already, console yourself by watching the video a couple dozen times below.
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