Watch Queen of Jeans subvert nostalgia and gender norms in a new video for “U R My Guy”

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Queen of Jeans at SXSW | photo by Rachel Del Sordo for WXPN | racheldelsordophotography.com

Philadelphia’s Queen of Jeans are always playing with the past, whether it be in their spacey reinterpretations of 60’s bubblegum or in their tastefully dated visual aesthetics. Now, in their new video for “U R My Guy” from this spring’s Dig Yourself album, the band takes aim at another nostalgic touchstone: romantic comedies.

In a lovingly irreverent reenactment of the classic 10 Things I Hate About You, Queen of Jeans joyfully riff on gender and courtship while miming to their own sugary pop harmonies. Talking of the video, lead singer Miriam Devora said “We wanted to explore some of the pop culture we loved in our youth through a satirical lens. It ties into the themes of the song pretty well, playing with gender norms and queerness.” Check out the video below and make sure you watch to the delightful twist ending.

Queen of Jeans are currently on tour with Citizen, Oso Oso, and Teenage Wrist; full dates are listed below.

07/11/18 – Phoenix, AZ – The Rebel Lounge
07/12/18 – San Diego, CA – The Irenic
07/13/18 – Los Angeles, CA – The Belasco Theater (Sound & Fury)
07/14/18 – Los Angeles, CA – The Lodge
07/15/18 – Berkeley, CA  – Cornerstone Berkeley
07/16/18 – Santa Cruz, CA – The Catalyst Atrium
07/18/18 – Portland, OR – Hawthorne Theatre
07/19/18 – Seattle, WA – The Crocodile
07/21/18 – Salt Lake City, UT – Kilby Court
07/22/18 – Colorado Springs, CO – Black Sheep

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