The concept of Plum Records came in a dream. Well, the name of it did at least. The idea of putting out music themselves was something Cayetana had toyed with for a while. And it wasn’t a decision they made without lots of consideration.
“I think the decision mostly was born out of the idea that we wanted as much control over the timing of the record and how it was rolled out,” drummer Kelly Olsen says. “Because, you know, we have a lot of friends in bands who have done a lot of different things and worked with a lot of different labels. Through talking with people, we kind of realized that to have as much control over how the whole thing happens and how it rolls out, to have control over our own product and music and creativity, we decided that doing it ourselves made the most sense. And it’s been working out really well. We’ve been enjoying it.”
And from that, Plum Records was official, and would be the imprint for Cayetana’s new album, New Kind of Normal. It’s a fitting name for the circumstances around putting this album out. Learning how to run a record label is pretty tough, to put it lightly. There were a lot of things that they weren’t aware of or didn’t know how to do, but they learned by doing, and now are starting to feel comfortable with it. Continue reading →