It’s been making the rounds for almost three years now: a 30-second commercial for a Delaware County hot dog franchise, featuring an original jingle by local soon-to-be glam metal stars Cinderella (who double as on-screen talent.). The 1983 video resurfaced on YouTube in 2011 and has made the rounds of local and social media ever since. Besides the obvious disjointedness of seeing a fairly famous pop metal band of yesteryear dance around, lipsynching, in front of a local hot dog stand, there’s a sweet nostalgia to the whole operation. Pat’s Dogs is long gone, and so is the kind of unselfconscious hyper-localism this video represents. (The stretch of Southeast Delaware County where the video was filmed, however, is virtually unchanged. So there’s that.)
Not content to merely wonder, The Key tracked down the guys responsible for shooting and editing the video. It turns out that local filmmakers Richard Haynie and Brian Kreider were brought on for the shoot by Cable AdNet, a Philadelphia-based company that sprang up in the early 1980s to produce commercials for cable television, then still in its infancy.
Haynie (now a New Media Specialist for Kaiser Permanente in California) and Kreider (who eventually went on to be Pennsylvania Film Commissioner) were kind enough to reminisce with us about the now infamous Cinderella “Pat’s Dogs” commercial.
The Key: How did you go about devising the staging and performance aspect of the commercial? Did you just let the band and the restaurant staff do their thing, or did you go in with a vision of what you wanted to capture?
Richard Haynie: We received a cassette tape of the jingle produced by Cinderella for Pat’s Chili Dogs just prior to the shoot. Brian, manager of the production department, and DP on this shoot, sat down with me and we gave it a listen It was catchy, 30 seconds, right to the point, with all the important information to serve the client. We had some general ideas of what we could do with it, but played it mostly by ear. We spoke to the owner, and only met the band when we arrived on location the night of the shoot.
TK: Did Cinderella do their own makeup? I’m guessing they did.
RH: As a matter of fact, that is one of the funnier stories from the shoot. Continue reading →