Cinderella Story: Reminiscing with the producers of the infamous “Pat’s Dogs” commercial

It’s been making the rounds for almost three years now: a 30-second commercial for a Delaware County hot dog franchise, featuring an original jingle by local soon-to-be glam metal stars Cinderella (who double as on-screen talent.). The 1983 video resurfaced on YouTube in 2011 and has made the rounds of local and social media ever since. Besides the obvious disjointedness of seeing a fairly famous pop metal band of yesteryear dance around, lipsynching, in front of a local hot dog stand, there’s a sweet nostalgia to the whole operation. Pat’s Dogs is long gone, and so is the kind of unselfconscious hyper-localism this video represents. (The stretch of Southeast Delaware County where the video was filmed, however, is virtually unchanged. So there’s that.)

Not content to merely wonder, The Key tracked down the guys responsible for shooting and editing the video. It turns out that local filmmakers Richard Haynie and Brian Kreider were brought on for the shoot by Cable AdNet, a Philadelphia-based company that sprang up in the early 1980s to produce commercials for cable television, then still in its infancy.

Haynie (now a New Media Specialist for Kaiser Permanente in California) and Kreider (who eventually went on to be Pennsylvania Film Commissioner) were kind enough to reminisce with us about the now infamous Cinderella “Pat’s Dogs” commercial.

The Key: How did you go about devising the staging and performance aspect of the commercial? Did you just let the band and the restaurant staff do their thing, or did you go in with a vision of what you wanted to capture?

Richard Haynie: We received a cassette tape of the jingle produced by Cinderella for Pat’s Chili Dogs just prior to the shoot. Brian, manager of the production department, and DP on this shoot, sat down with me and we gave it a listen It was catchy, 30 seconds, right to the point, with all the important information to serve the client. We had some general ideas of what we could do with it, but played it mostly by ear. We spoke to the owner, and only met the band when we arrived on location the night of the shoot.

TK: Did Cinderella do their own makeup? I’m guessing they did.

RH: As a matter of fact, that is one of the funnier stories from the shoot. Continue reading →


The Key’s Year-End Mania: Joel Tannenbaum’s top music news headlines of 2012

For The Key’s year-in-review, we asked our trusted sources – our writers and photographers, XPN’s on-air staff, fellow bloggers in the Philly scene and even a few musicians – to send us their Top Five Whatevers. Could be the traditional music route – albums, songs, concerts of the year – or it could be only loosely connected. We’ll be sharing these recaps every day through to the end of the year. Today, Plow United bassist, Ex-Friends singer-guitarist and occasional Key contributor Joel Tannenbaum shares his top music news headlines* of 2012.

5. Julio Iglesias releases Saludos desde Asbury Park, NJ, a song-by-song rebuttal to Bruce Springsteen’s Greetings from Asbury Park, NJ. 

4. Joey Sweeney releases digital-only retrospective spanning his 80+ year career.
Early vaudeville material largely ignored.

3. The Spin Doctors’ “Two Princes” certified top-selling mini-disc single of 2012.

2. Ben Nichols of Lucero cast as Eddie in Ang Lee’s Eddie and the Cruisers remake.
Other members of Lucero not cast as Cruisers.

1. Chris Christie realizes lifelong dream of meeting Glenn Danzig.
Meeting facilitated by President Obama during Hurricane Sandy aftermath.

*entirely fabricated

Thanks to Justin Agnew and Tom Kretchmar.


Beyond Silence digs deeper into the work of John Cage (begins tonight at the Philadelphia Museum of Art)


Despite an incredibly diverse career spanning six decades and uncountable genres, silence is what American avant garde composer John Cage is known for. His 1952 composition 4’33”, in which performers let four minutes and 33 seconds transpire without making a single sound, quickly became the font of Cage’s fame – and infamy.

Nonetheless, Cage continued to compose, perform and conduct a wildly varied repertoire: sometimes piano-driven, sometimes high concept pieces whose “scores” consisted of no written music, only performative instructions to musicians, or multimedia collaborations with performance and video artists like Nam June Paik.

There’s a lot more to John Cage than the absence of sound. And that’s the driving conviction behind Cage: Beyond Silence, a multi-sited celebration of the composer’s life, work and influence that will take place in Philadelphia from October 26 through January 20. Continue reading →


This is Hardcore: Dig into the roots of the punk rock fest beginning tonight at Union Transfer

This is Hardcore Festival 2008 | Photo by Ken Penn |

Now in its seventh year, This is Hardcore Fest has evolved into a multi-site music festival which brings together bands less than a decade old – like Pennsylvania-based Title Fight – with bands like Suicidal Tendencies and the Cro-Mags, who first took to a stage in the early 1980s. Theoretically at least, what binds them all together is something called hardcore.

The word is vague, but if you were wondering, it refers to a spin-off sub-genre of punk rock that had fully taken on its own identity by the mid-1980s (or the early 1980s, depending on who you ask). Where punk bands were often deliberately shambling and sloppy, hardcore bands were generally tight and disciplined. Where punk bands were frequently androgynous, hardcore was intensely masculine. Whereas punk was generally libertine, hardcore was ascetic, with bands like Youth of Today emphasizing abstinence from drugs and alcohol, some, like Earth Crisis, focusing on strict veganism, and some Krishna-affiliated bands even calling for strict sexual abstinence. (Don’t believe me? Check it out.) Continue reading →