South by Southwest: the festival to end all festivals. That time of the year when the entire world takes over the city of Austin for a week of networking, tacos, and lanyard tans. But somewhere amidst the corporate clutter, in between the long lines outside sponsored showcases and under the litter of promotional flyers strewn across the main drag of Austin’s 6th street by week’s end, is that which makes SXSW so strange and wonderful: the thousands of independent artists who chose to play more sets in just a few days than certain artists play in a year, compensated by the choice between $250 and a wristband, and the vague promise of discovery.
This year, I decided that I, myself, would participate in the SXSW hustle, running around the streets of Austin to the sound of a hundred bands at once, camera and notebook in hand (which is nothing, really, compared to the gear most musicians were toting) to catch up with nine of Philadelphia’s own artists showcasing at this year’s festival. Below, read excerpts from our conversations, and see photos from their live sets. Continue reading →