Japanese Breakfast has always excelled in the music video game: the playful karaoke party of “In Heaven” and the El Bar dance off of “Everybody Wants To Love You“, the spectral sci-fi romance of “Machinist,” the Lynchian macabre of “Road Head,” and the nostalgia-infused “Body Is A Blade.”
For their latest — and, production-wise, most ambitious — music video, the band brings the sweeping orchestral pop of “Boyish” to an introspective melodrama set at a high school dance. A lead character seems in love and out of sorts and, abandoned by her squad of friends, finds inspiration and transcendence watching Michelle Zauner and her Japanese Breakfast bandmates performing on the gymnasium stage. In a Facebook post, Zaunder says the video is her favorite yet.
After nearly a year, our magnum opus is finally here. Boyish has gone through many transformations but ultimately it’s simply about wanting to feel pretty & loved.