In case you’ve been living under a rock this past month, Lizzo has taken the pop world by storm and her new single, “Cuz I Love You,” is no exception. The single is the title track off her upcoming album, which drops on April 19, and is a dramatic turn from the unstoppable “Juice.” By contrast, “Cuz I Love You” features a crying Lizzo who belts about how much she loves you.
The music video was directed by Quinn Wilson and was shot in black and white. The overall effect is a sweeping, nearly film noir look of Lizzo in a confessional and at the head of the alter table in a church as she sings to an audience of men in tank tops. The song’s chorus , “I’m crying / Cuz I love you,” is sung alternately by Lizzo and by the men, which creates an interesting narrative twist that is only evident in the video. Continue reading →