One of the best performances we saw at this year’s Made In America festival was, hands down, Armani White. The Philly rapper and singer kicked it in the first artist, first day slot, and had a packed crowd of people leaping into the air at the foot of the festival’s Skate Stage.
That performance plays heavily in the visual for Armani’s new single “Onederful,” an uplifting singalong that closed out his MIA set on a euphoric, Chance-level high. But instead of being a mere concert video, this becomes a mega-meta video where a YouTube screen literally comes to life, the song’s lyrics get spelled out in captions and comments, new browser windows open on top of other browser windows, and the system comes perilously close to a blue screen of death. (Watch it below, or watch it on YouTube itself for the optimal video-within-a-video experience.) Continue reading →