Big Data is the Brooklyn/Rochester New York electronic pop duo of singer Daniel Armbruster (from the band Joywave), and producer/musician Alan Wilkis. The duo releases its debut EP, 1.0, on October 1st. Big Data is a digital world where music and technology collide. They recently launched Facehawk, an interactive video for “Dangerous,” that hijacks your Facebook page and turns your timeline into an incredible, sort of paranoia inducing video. It’s a perfect complement to the synth laden, wiggly, dark groove of a song. About the song and the video (use Google Chrome to experience the full interactive impact of it) Wilkis recently told Mashable:
“The song ‘Dangerous’ in particular is inspired by this new and bizarre cycle of voyeurism we all experience with the Internet — the idea that we are able to peer deeply into the lives of others through Facebook and yet, at the same time, our every single click … is anonymously monitored, tracked and recorded,” Wilkis added. “And as innocuous as our day-to-day Internet usage feels, there’s something disturbing about what’s happening beneath the surface.” Wilkis, a Harvard graduate who attended the university when Facebook launched, said he’s the social network’s 4,132nd user. He wants the interactive video to remind people of their lack of privacy they’ve subjected upon themselves. “Facehawk is provocative, compelling and almost forces you to have an opinion about your personal information being so readily available online,” Wilkis said.
Check out the video (best viewed on Google Chrome) here.
Download “Dangerous” here (right click, save as)