“I think that if you are not a DIY band, you’re behind.”
Philly guitarist Lewin Barringer is talking about going totally independent, and how it is the “new usual” for musicians worldwide. In doing so, musicians have taken it upon themselves to handle the business side of being a band along with, well, actually being a band.
Instead of simply writing, recording, and showing up for their fans (which is not the easiest job in the first place), they must also edit and produce their own work, book gigs, and most of all promote themselves. With YouTube’s rise in popularity as a home video platform with an average of over six billion hours of its videos being watched per month, it’s no wonder that Sunshine Superman – Barringer’s Philly-based folk-pop band – has taken to promoting itself with a YouTube channel of home-recorded performances.
Taking a look at the trio’s channel, SunshineSupermanPA, you’ll see a stream of 28 self-produced videos performed set in a variety of locations and pulling from a variety of genres. The band shows off their plucky originals, like the recent “Baby Give Me Your Hand” video, alongside of covers ranging from Dolly Parton’s “Jolene” to Lady Gaga’s “Applause.” Their channel has just over 1,000 subscribers and more than 135,000 total views. Barringer admits that the numbers might not be huge, but he keeps his cup half full by saying, “it’s like playing for 300 people a day.”