This week on Unlocked, we’re featuring the latest full-length record from Philly indie / emo four-piece Everyone Everywhere. Like its previous release, this album is self titled, and the band built some buzz for it earlier this summer by selling vinyl copies in a name-your-own-price presale and making a music video that featured barely any music. There’s a lot of absurdity in Everyone Everywhere, but also a lot of serious thought, and I sat down with singer-guitarist Brendan McHugh, bassist Matt Scottoline and drummer Brendan Graham to get to the bottom of it.
The Key: The record is out and it’s your first new music in a couple years. So it kind of
took me by surprise when the first piece of press you had from it is not necessarily about the
music per se, but about your business / marketing acumen, that piece in Forbes. Were you surprised when they approached you for that?
MATT SCOTTOLINE: Kind of. The journalist is a freelancer, and had written a review of our last record. And he just happened to now be employed by Forbes, so it kind of worked out.
BRENDAN MCHUGH: It wasn’t totally out of the blue, he knew our band.
BRENDAN GRAHAM: And the way we released the new album tied into his new gig.
TK: Do you feel like that article led to any kind of notice of Everyone Everywhere that may not have happened otherwise?
BM: Some. My uncle shared it with some of his friends where he wouldn’t normally, because it’s Forbes or something. It made them scratch their heads and think a little more about our band as an entity. Continue reading →