Matt Gibson had a tough decision to make in 2011. He either had to figure out how to keep his band, the Extraordinaires, alive in the wake of Punk Rock Payroll, the record label they’d been a part of going under, or accept an offer to go on tour playing in Man Man.
He ended up accepting and touring with Man Man as a multi-instrumentalist in support of their album Life Fantastic until 2012. His experience touring in a nationally recognized act didn’t yield the results he’d originally imagined though.
“I think I was going into it with a lot higher hopes of meeting more people and meeting more people that wanted to hear new music, or being able to share the Extraordinaires music with them,” Gibson says. “Or meeting people to make contacts with them that may be able to help with the Extraordinaires. But now looking back, that may have been a naive thought. Because the reality of it is that everybody is trying to do the same thing and you really need to have something that’s impressive to peak your head out above everybody else’s. Nobody really cares unless there’s really some hype behind it.”
But he did come away with added comfort for playing in front of larger crowds among other things that helped his main band after rejoining in 2012, which come up later in this piece.
However, Gibson later found out what he thought about bands needing hype to catch the attention of the public may not be true. He and the rest of the Extraordinaires took the crowd-sourcing approach in the winter of 2012 to aid in releasing their upcoming album, Dress for Nasty Weather, their first on their new label, Color Theory Records, which they are running with Justin Wolf of Lux Perpetua. Through a Kickstarter campaign the Extraordinaires surpassed their goal by $2,000.
“Because for what we accomplished with Punk Rock Payroll,” Jay Purdy says, “it was really hard to lose that support system. But it was really inspiring to know that people had taken notice enough that we could do another book.”
Now working under the Color Theory flag, the Extraordinaires want to “keep the spirit of Punk Rock Payroll alive,” as Purdy puts it about the original label that released their first couple albums – with handmade books.
“Our current goal is to be an outlet for bands to do interesting releases,” he says. “As far as vinyl, CDs and digital downloads go that’s kind of standard practice. Because when we were on Punk Rock Payroll, simply by aggregating all of our resources, we were able to do these really unique releases.”
Punk Rock Payroll started as a small merchandise company in 2003, by Frede Zimmer focusing on buttons and screen printing and eventually grew into to being a label for a small roster of bands. Releases on PRP weren’t just conventional CDs, tapes, vinyl records, or even digital downloads, but much more. The boutique label put out music that were more like art projects than just albums.
For example, the Extraordinaires have put out each of their albums on CD accompanied by a hard bound book with the albums’ lyrics printed on its pages. This is more than appropriate for the band’s tendency of telling stories in their music. A song about to come out on Dress for Nasty Weather and personal favorite of Purdy’s is “Stray Bullet,” a tune that he says a bit like a modern version of Pinocchio but a bit darker. And don’t forget about “The Egg of Columbus,” from 2009’s Electric and Benevolent that tells the story of that certain Italian that discovered the Americas. And from the upcoming Dress for Nasty Weather, they are bringing their first music video to light for “Blue Moon.” In it each member of the band plays the role of a Charlie Chaplin-like character, meets what Purdy describes as an “Amerlia Earhart character,” document their day together with her and maybe fall for her, too.