And now for your second dose of Bleeding Rainbow this afternoon; the band just released a wild and colorful music video for “Pink Ruff,” directed by Philly cinemaphile (and Pet Milk guitarist) Herb Shellenberger along with Michael Thomas Vassallo. The clip premiered on Stereogum this afternoon, where the filmmakers explained the surreal / intense look:
We shot on 16mm color reversal (Ektachrome 7285) in Rob and Sarah’s basement with each of the four band members sitting and posing in a bust shot. We had intense lights with color gels moving around the band members, video and overhead projectors, a fog machine and a sequence with plastic wrap in front of the lens.
When we got the film back from the lab, we discovered that much of it was misregistered in the camera and out of frame. The footage was even more abstract than was planned, but luckily it fit with the theme. Michael Tom edited the footage with lots of fast cuts, chopping it up to match the intensity of the song.
Check out the video below, and scope the band’s tour dates in our earlier post from today.