As with the past twenty plus SXSW music festivals I’ve attended, coordinating seeing all the bands I’ve want to see each year I go is a function of timing and serendipity. And it’s nearly impossible to see everything I have on my wish list. At any time, there are both official and unofficial showcases all around the city, and there are literally hundreds of them. SXSW is a sprawling, crowded event where you can see a random band rocking out in a vacant parking lot, or see an emerging buzz band, or if you’re willing to wait in a long line to get into the Spotify house, or the Pandora stage or the Hype Hotel, you might be able to see some big name rock bands or rappers along with bands your industry friends have declared the next big thing. It can get very complex very quickly.
Going into SXSW this year I had a list of 23 artists I wanted to see, and given I was at the festival for less time than usual, I knew a list of that size was over reaching. I managed to see about a dozen shows over the three days I was in Austin. Here’s some of the best things I saw. Continue reading →