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How should musicians handle bloggers that want freebies of their physical releases? Here’s what Little Big League’s Michelle Zauner did.

japanese bfastIt’s one of those double-edged swords of being a music journalist. Unless you’re a shameless mooch – the sort our buddies at Philebrity once pointedly dubbed “promosexual” – you probably made your way into the industry so you could turn other people on to artists that you’re personally excited about. However, in the process of doing that, you kinda sorta have to hit up those artists (or their label / industry reps) for freebies from time to time.

As a writer, there are various ways to altruistically handle this. One, simply purchase anything you’re writing about with your own money (nobody does this). Two, approach the artist / their people and ask for a download of the 7″ single / LP full-length / cassette you’re looking to review. Three, if advance leakage and lack of mp3 monetization are a concern for the artist or label, simply make do with a streaming-only version of the music (not as portable as a download, but whatever) and use that in your research.

Amazingly, in 2014, there are still journalists who require a physical copy of a release before they cover it. This recently led to a curious incident involving Japanese Breakfast, the solo lo-fi project of Little Big League’s Michelle Zauner.

The project’s two 2014 EPs are being released as a limited-run cassette, American Sound and Where is My Great Big Feeling via Sea Green Records this month. Zauner was recently hit up by a music blogger for a copy of the aforementioned limited-run cassette, and the exchange was a little disheartening. She was upset enough that she posted the emails to her Tumblr page last night – we’ll leave the blogger’s name out of this on our end, but if you’re curious, Zauner did identify them in her post.

Here’s how it went down: Zauner replied that she couldn’t afford to send a copy of the cassette, however, free downloads are available on her Bandcamp page, and the writer could feel free to review that. “It will most likely sound better on your computer anyway,” she joked. The blogger didn’t find this funny. Continue reading →

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