Analytics and metrics are one of the most bewildering, least understood and yet most crucial elements of media programming. For the second Friday morning panel at the 2017 NonCOMM-vention, a group of industry vets who deal with data day-in-day-out broke down what information is at our fingertips and how to use it.
“Everyone’s starting with the same pile of records,” said moderator John Rosenfelder, comparing song selection to analytics. “How you annotate and how you program around the music is what makes [your station] better or different or creative. It’s the same thing with data.” Continue reading →