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Lost In The Neighborhood: Rediscovering the millennium-era rock of Philly’s Ruby Keeler

Ruby Keeler | photo by Eric Wareheim | via rubykeeler.bandcamp.com

At the dawn of the millennium, it was clear that mainstream rock was in a state of crisis. Southern-flavored hip hop had emerged as a cultural movement while Lou Pearlman-constructed boy bands like N’SYNC & Backstreet Boys ruled the charts with an iron fist and frosted tips. The few guitar bands making waves on radio were of the post-grunge variety and the less we say about that regrettable stylistic aberration known as rap rock, the better. To put it simply, if a guitar band blew up and achieved any degree of success during this period, they probably sucked. On the underground side of the coin, things were a bit more complicated. Many bands in smaller markets throughout the country were still traveling out from the comfort of their local scenes, touring around the country and wrestling with the musical innovations and cultural shifts that were laid out in the wake of the 90s Grunge and Indie Rock explosion.

Philly based quartet Ruby Keeler was one such band. Continue reading →