In 1999, a partnership began between Jamie Lokoff and Tommy Joyner, and the result was the MilkBoy empire we know today. Starting out above Zapf’s Music off of Roosevelt Bouelvard, the two joined forces to take Joyner’s MilkBoy Recording Studio to the next level. After two years at the North Philadelphia location, Lokoff and Joyner chose to move the studio to a space in Ardmore, where it resided for just over ten years until moving to its current location – 7th and Callowhill, the same building as the Electric Factory. Before the studio was even moved, they chose to expand their brand, create something more out of MilkBoy, something that everyone could enjoy. I got to chat with Tommy and Jamie about how they went from just a recording to studio to a full out bar, venue, coffee shop combo and their upcoming MilkBoy Philly anniversary shows.
The Key: How did you go about expanding the recording studio to become a venue and a coffee shop?
Tommy Joyner: We were approached by people in the town and became very involved in Ardmore. I was on the Board of the Ardmore Business Association, and Jamie on the Board of Ardmore Initiative. The coffee shop/music venue was opened in February 2006 followed by the Bryn Mawr location in 2007, which no longer exists. Then just over a year ago, the folks who owned the property in Center City contacted us. We were looking to get into Philly so it was really perfect timing.
TK: What is the difference between MilkBoy Coffee and MilkBoy Philly?
TJ: MilkBoy Philly is a bar and a rock club. It’s larger, and we’re able to do louder shows because the PA is robust, to say the least. The stage is bigger, and you’re more likely to see a national act perform at MilkBoy Philly. We have to be choosy about doing all-ages shows there, whereas MilkBoy Coffee is smaller, more for acoustic-oriented acts, and always all-ages and BYOB. They are both booked really well to showcase the best talent, but they feel really different from each other. Continue reading →