The rickety van piloted by Philly psych-thrash outfit Ruby the Hatchet rolled into Austin just a few hours before its first South By Southwest gig last week. Cutting it close, for sure, but the band was just happy to arrive.
“We broke down,” guitarist John Scarperia explained as he set up for the End Records showcase at LIT Lounge. “We were stuck in Tennessee for two days.”
Talk about a setback. I ask if they missed any tour shows on the trip down. Scarperia laughs, then says “We didn’t play any. But it was fun, all part of the adventure, right?
The band dished a raucous set of its heady, heavy rock to a modest but appreciative crowd – which included singer-songwriter Nicole Atkins, a longtime friend of Hatchet frontwoman Jillian Taylor. The next day, it rocked Thrasher Mag’s unofficial Deathmatch showcase, and spent the rest of the weekend mingling with the music-devouring masses. Overall, it was a positive experience, and even culminated in Taylor getting a new tattoo (a hatchet, of course).
Ruby the Hatchet was one of dozens of locals that made the trek to Austin this year. Musicians of all styles and degrees of renown represented Philly at SXSW. There were known names like rapper Spank Rock, who played an energized set to a buck wild crowd at the Boyz Noize showcase at The Majestic on Thursday, and alt-bluesman G. Love who played the 18th Floor of the Hilton Garden Inn the same night. There were emerging artists, like folk singer Vikesh Kapoor and punk power trio Amanda X, or SXSW vets like rapper Lushlife, heavy psych heads Creepoid, and dream punks Nothing, who played a 2 a.m. set on a pedestrian footbridge.
“I feel like SXSW serves as a hub for discovery,” says Philly rapper Chill Moody, who I caught during his showcase at the Amped Austin lounge on Saturday afternoon. “I met a bunch of musicians and professionals in the music industry in just one week. Built some strong connections that will hopefully help me with the next steps in my career.”
For Moody, who is used to feeding off the love of the hometown fan base he’s cultivated over the past few years – he headlines venues like The TLA and Union Transfer locally – it was an opportunity to perform to complete strangers in smaller rooms, and win them over. The Amped show featured his right hand man Beano, a charismatic and occasionally comedic R&B singer, hopping offstage and dancing in the midst of the crowd, to the delight of many Instagram-snappers.
“It was a good chance to show a different audience exactly what you can do,” said Moody.
Downstairs at the same venue, electronic rock duo City Rain debuted songs from their new Songs From a High School Dance LP, due out in late April. Again, the crowd was (with the exception of myself) strangers, but people fed off singer / songwriter Ben Runyuan’s relentless energy, particularly on the driving anthem “Waiting on a Dream.”
“This is our last showcase,” Runyan said. “So I’m just throwing everything I got into this.” Continue reading →Amanda X, Chill Moody, City Rain, Lushlife, Ruby The Hatchet, Spank Rock, SXSW 2014, The Districts