Upperfields’ new single “Runner” sends us a message not to settle

Upperfields | photo by Corey Treadway | courtesy of the artist

Although Upperfields‘ second single “Runner” may sonically be very dream-like and whimsical, it is far heavier than it sounds.  Lead singer, Shaun Gould explains in a personal essay on yvynyl how the theme for the song was inspired from a two-week hospital visit when he was 15.  Gold recalls that while he was on morphine for the pain, he had vivid sci-fi-inspired dreams about “someone looking out of their confinement and longing for the free and sacred woods past the fence.”  “Runner” is about someone who wants the most out of life and will not settle for anything less than they deserve. Gould explains in his post on yvynyl that the message here is sometimes it may feel scary to step out of your comfort zone, but once you do it is completely worth it.

Escape in many situations is the first brave act we must make. Instead of being cowed with our certain and present unhappiness, we embrace the hope of the unknown and launch into it.

“Runner’s” airy melody manages to lull us into the type of fantasy world that Gold created in his dream.  They succeed in delivering a song that is both simultaneously carefree and serious.  Quite plainly, “Runner” is an uplifting reminder about chasing your dreams and feeling free to do so.

Listen to “Runner” below.  Upperfields will play an outdoor all ages show at The Random Tea Room on Saturday May 24th along with Heat Thunder.


Free Performance: Whirr and Nothing at AKA on 8/10


We just got word that A.K.A Music, one of our favorite Philly record stores, will co-host a free in-store performance on August 10th presented by locally-based music blog Yvynyl. The event includes sets by Whirr, a psychedelic rock sextet from Oakland lead by former Deafheaven guitarist Nick Bassett, and Nothing, the Philly heavy shoegaze group (and Key Studio Sessions alums) fronted by Dominic Palermo. The 2 p.m. performance is all-ages, which is awesome news for the under-21 fans who can’t make it to see both bands play Kung Fu Necktie‘s This is Hardcore After Party (21 and over). Below, listen to the track “Flashback” by Whirr, watch Nothing performing in our studio for the Key Sessions (care of BITBY) and find tickets and information here.


Tonight’s Concert Picks: Neighborhood Choir with Avery Rosewater at PhilaMOCA for Tuesday Tune-Out, Dead Confederate with Penrose at MilkBoy

Neighborhood Choir

Local tastemaker blog Yvynyl is this month’s Tuesday Tune-Out curator at PhilaMOCA and they’re bringing Philly bands Neighborhood Choir and Avery Rosewater to the stage.  Neighborhood Choir is a dream-pop project from Bennett Daniels; you can learn more about him in an interview with The Key here.  Avery Rosewater is newish project from seasoned city musicians – check out their interview here.  Following the music, Daniels will screen a film to close out the night.  Information can be found on the Facebook event page here.  Below, watch Avery Rosewater perform “Wright” for Out of Town Films and stream Neighborhood Choir’s “Seafoam Green.”

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The Week’s Best MP3 Downloads, incl.The Lawsuits, k.s. Rhoads and a YVYNYL mixtape

LawsuitsThe Lawsuits were our featured artists for this week’s Key Studio Session.  Highlighting tracks from their upcoming debut LP, the rootsy band recorded four songs, alternating between the upbeat, rocking numbers we know and love them for and the more reserved and beautifully arranged slower tracks that appeared on their recent Numbers EP.  Stream and download “Onion” below and check out the full session here.

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Philly music blog YVYNYL releases a new must hear mixtape, Into Focus

intofocus One of our favorite music blogs in the world, YVYNYL, is curated right here in Philly by Mark Schoneveld. Today Mark released one of his famous mixtapes, including some national up and coming blog rock darlings like Teen Mom, Pure X, and The Courtneys, alongside some of our Philly favorites Cold Fronts and Gracie. Go here to download it, or stream it below. Also – on the SXSW tip: Of the many Philadelphians heading down to Austin, Texas at SXSW in a week, YVYNYL is curating a showcase with the music blog I Guess I’m Floating for The Hype Machine at its Hype Hotel. Check out details for the show here.

Into Focus from yvynyl on 8tracks Radio.


YVYNYL Presents: Philly’s Lockets, Slow Animal, and Brooklyn’s Field Mouse at Johnny Brenda’s on March 10th

Photo of Field Mouse by Shervin Lainez

[ED. NOTE: Market East is no longer on the bill. Slow Animal is playing instead.]

Here’s a triple bill that we can almost feel oozing with lush musical joy. The bedroom dream-pop Philly duo Lockets and hi-reverbed singer-songwriter trio Market East are opening for Brooklyn’s shoegazers Field Mouse at Johnny Brenda’s on Saturday, March 10. The show is curated and presented by local music blogger YVYNYL. Field Mouse is a four-piece featuring singer/guitarist Rachel Browne, guitarist Andrew Futral, bassist Danielle DePalma, and drummer Geoff Lewit. The band is releasing a 7-inch single on Small Plates on February 28th. You can pre-order the single, “You Guys Are Gonna Wake Up My Mom” here. Below, check out a video from Lockets and download “Glass” by Field Mouse for free. Also, Market East’s “Ainsely” gets the remix treatment by the Wilmington, DE, artist Sends in the video below for the song. Go here for ticket information for the show.


This Month’s Shaking Through Episode: Snowmine’s “Curfews”

This month’s episode of Shaking Through—the online audio and video collaboration between Weathervane Music and WXPN—features a song by Snowmine titled “Curfews.” The Brooklyn-based indie-pop quintet released its debut LP Laminate Pet Animal (which you can listen to and download via Bandcamp) earlier this year; the episode was curated by Mark Schoneveld of YVYNYL.

More from the folks at Shaking Through:

A highlight of the Snowmine session was watching them incorporate found-sounds into their song, “Curfews.” After alluding to “immersive” artists that the band admires, Grayson Sanders spoke about finding the balance between produced and found-sounds. “When you can marry the two, it’s great. But it’s even better when you can take two, three, or four found-sounds from the world and stack them with a note,” Sanders remarked. True to this sentiment, “Curfews” utilizes dish brushes, Chinese lanterns, and brooms, all of which play a part in building the song’s atmosphere.

You can watch the finished video and listen to the track below; visit the Shaking Through website to see photos, interviews, and more from the session. Individual raw tracks are available for independent mixing/remixing here.

Shaking Through: SNOWMINE from Weathervane Music on Vimeo.


Watch: YVYNYL debuts new Busses video

One of our favorite music blogs based right here in Philly – YVYNYL – has debuted a new video from one of our favorite Philly bands, Busses. The video was recorded live in the band’s rehearsal space. Watch “Liar” below.


Download Julius Rossow-Greenberg’s (of Arches) new solo cassette, You’re With Me

Guitarist Julien Rossow-Greenberg of Arches has a new solo cassette called You’re With Me coming out on Treetop Sorbet. You can download all four songs for free here or below. You can pre-order the cassette here. Arches perform at Johnny Brenda’s on July 16th as music blogger YVYNYL presents their record release party with performances from Holy Spirits, White Laces and Gracie.

You’re With Me by jrossowgreenberg