Fun fact: in a total coincidence of timing, The Key released our best albums of the year list on the same morning that NPR Music, The Guardian, and Paste rolled out their respective lists. Most other major and minor music publications followed suit in the week that followed, social media was aflurry with immense list excitement as much as total list fatigue.
The best hot take I saw in the fray came from Boston journalist Nina Corcoran (a writer for NPR Music, and Pitchfork, among others), who simply Tweeted: “The 50 Best Albums of 2018 That Didn’t Have a PR Machine Churning Behind Them.”
It’s frustrating, but true. It’s daunting when you’re reading about mostly the same albums in a slightly different order, and it begs some consideration. Like I’ve said in the past: while there is power in consensus, how does that consensus get there? Through mass recognition, through large teams of music journalists with widely eclectic tastes finding 15 or 50 or 500 albums (seriously tho, I’d love to see a top 500 list in haiku form) that they can all agree are great. And that happens when artists and their labels have the resources to seriously and steadily push those records to said journalists.
So what’s to become of a release by Philly rapper Ivy Sole, who self-released and self-promoted her outstanding 2018 outing Overgrown? Or one by Columbus psych/folk/punk collective Saintseneca, which did have label support on their beautiful Pillar of Na, easily the best record of their career, but the “campaign” behind it was limited?
My favorite lists, by comparison, are like the one you’re about to read — not driven by consensus, not presented in a ranked order. Not fostering a frustrating sense of competitiveness in an already-frustrating music scene. One that merely collects records that our team is tremendously excited about, and thinks you should make a point to spend some time with. Continue reading →