During the holidays there is always lots of talk about those ugly holiday sweaters. Our friends Cheers Elephant have come up with one awesome sweater of their own and we have to give them credit cause it’s such a genius merchandising idea. So, if you’re a fan of the band – or even not – and you want a cool rock Christmas sweater, here’s your chance to look like a member of Santa’s rock and roll army. And it’s just “this” ugly enough to be cool. Go here to purchase your sweater today. While you’re at it, buy some of their music here. We give it a five star holiday rating. Cheers Elephant play tonight, opening for Mother Hips at The Blockley. Go here for tickets and more information about the show.